In the US (for now), Heinz is replacing that tiny little gherkin pickle on the ketchup label with a picture of a tomato. What... the mention of tomato ketchup wasn't clear enough? Little green gherkin made things a bit too confusing?
How much money did that design change cost?
2 comments:
I have never noticed the gerkin, honest. I will have to start looking. Maybe it is a Canadian marketing ploy? Retro
I'm pretty sure American bottles have it too.
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