Sunday, February 01, 2009

It's not pickle ketchup...

In the US (for now), Heinz is replacing that tiny little gherkin pickle on the ketchup label with a picture of a tomato. What... the mention of tomato ketchup wasn't clear enough? Little green gherkin made things a bit too confusing?

How much money did that design change cost?

2 comments:

Anonymous said...

I have never noticed the gerkin, honest. I will have to start looking. Maybe it is a Canadian marketing ploy? Retro

Karl Plesz said...

I'm pretty sure American bottles have it too.