There are a lot of memorable commercials on television these days. Some of them are memorable for the wrong reasons. I'm talking about the latest round of Canadian Tire commercials. That guy who stars in most of their ads is annoying enough. But now I get the impression the creators are trying to taunt us - tease us about how dumb we are. Case in point, the following script from a current ad:
Annoying Guy: "This charger has a solar panel...."
Dumb Guy: "Solar panel? You mean like in my calculator?"
Do the producers of this ad really imagine we've never heard of a solar panel before and might be caught off guard by the mention of one in a TV commercial?
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