Ah......the old ice cream pint lock trick, eh Chief?

Ben & Jerry's ice cream now offer a lock to protect people from opening the pint container, called the Euphori-Lock. OK, think about this for a minute. Ben & Jerry have perhaps not heard of the "kitchen knife"? As in - use the knife to burrow into the pint from the bottom, or even the side? Anyway, wouldn't Ben & Jerry want their ice cream to get eaten faster, so people would buy it more often? They ought to sell an ice cream warming tray, so you're forced to eat the whole damned container before it all melts. Not that I would need that necessarily. I mean, to be motivated to eat the whole container.....