Do your kids’ Instagram accounts seem too pure to be true?

That’s because they probably are. Most youth, having already learned that it’s not wise to be on Facebook, a social media hangout now dominated by older adults (parents), when they opened Instagram accounts, they used the opportunity to create a double life online, using a Rinsta account and a Finsta account.

Rinsta: This is short for "real Instagram." It refers to a person's primary and public Instagram account, where they typically share posts with a wider audience. Rinsta accounts often showcase a curated, positive and polished version of one's life, and they are usually followed by a mix of friends, family, acquaintances, and sometimes even strangers.

Finsta: This is short for "fake Instagram." A finsta is a secondary, private Instagram account that some users create. It's often used to share more personal and unfiltered content with a select group of close friends. Finsta accounts can be a bit more candid and usually show a different side of the user compared to their other account.