Let us reward your stubbornness

I'm really having a hard time with current governments' strategy to encourage people to do things they should be doing already.

Lotteries to encourage people to get vaccinated. Cash handouts to encourage vaccination. Rebates to motivate people to make their homes more efficient.

What about the rest of us who were the first to do these things? What do we get? If you want to reward people, reward those who took the decision on their own to do the right thing. That sends a message, "If you do the right thing, you will be rewarded." Under the current pile of strategies, the message being sent is, "Be a procrastinator. Resist. Sooner or later, you'll get the prize. You will be rewarded for stubbornness."