Sunday, August 25, 2013

Let me lay it down

The youth entertainment market see through the CRTC, they see through every regulation, bundle and blackout that big entertainment have devised. They get what they want when they want it and now they're bringing their parents along with them too.

Want to make money in the new era? Give customers what they want, let the broadcast filler die out and add value by making content available on any device at any time. Only when content can be accessed easier than stealing it will the stealing stop.

That's not a statement condoning stealing. It's an observation that when consumers are taken advantage of, eventually they stop chasing the carrot and go raid the garden.

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