Facebook advertising is brainwashing you

A lot of people don't click on Facebook ads. So how does Facebook advertising work?

Clicks don’t matter. But the ads you see on Facebook are working. Sponsored messages in your feed are changing your behaviour. They’re getting you to buy certain products instead of others, even if you think you’re ignoring the ads. Studies show that just seeing the ad will influence a future purchase, similar to way ads work on television. This is called "demand-generation," which plants ideas in your head for the future.