The reality is that brick and mortar video rental stores are going out of business. Another reality is that services such as Netflix now make up a large part of the increased traffic on the internet lines you provide to us. As a consumer, I would suggest that there is an appropriate reaction to this new reality.
Just so we're clear, lowering the monthly cap on downloads by your customers is not the reaction we were looking for. Instead, since you also own the content providers, you might consider actually lowering prices for on-demand video content AND making ALL previously run programming available on-demand. That would be an appropriate and welcome reaction.
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