I really, really, really like this concept.
NeighborGoods is like Craigslist for borrowing. NeighborGoods helps people get more value out of stuff they actually want to keep. Members can safely borrow a lawnmower, lend a bicycle, or earn some extra money by renting a DVD collection. NeighborGoods provides all the tools to share safely and confidently including transparent user ratings and transaction histories, privacy controls, deposits, and automated calendars and reminders to ensure the safe return of loaned items.
Did I mention that I like this?
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