Why does the IOC have to be such a dork?

Copyright abuse example number 75,109 (estimated). The poem tells the tale (written by the offended company no less):

Blonde Who Uses Our Stuff Wins Downhill (Last Name Rhymes With "Bonn")

There once was a lawyer from the IOC, who called us to protect "intellectual property."

"During the Olympics", she said with a sneer
"your site can't use an Olympian's name even if they use your gear."

"No pictures, no video, no blog posts can be used..."
Even if they are old? "No!", she enthused.

While Olympians chase gold the IOC pursues green.
Cough up millions, or your logo cannot be seen . . .