It looks like Disney was challenged about the legitimacy of its educational claims regarding its series of Baby Einstein videos. An advocacy group from Boston complained to the Federal Trade Commission in May 2006, saying claims made on "Baby Einstein" packaging and the Web site were not supportable by scientific research. The claims had consumers falsely believing the videos could, among other things, teach words to babies under 2 years old.Disney offered refunds to people who bought the videos.
[Update] Some damning evidence via boingboing.
1 comment:
Granted babies pick up a lot in an enriched environment but sometime that enrichment can be a simple as an empty cardboard box. Good of the Mouse and Company to back off on promises of higher IQ, R
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