Because the DVD rental business isn't in enough trouble

DVD rental box stores are in major trouble for a variety of reasons, the least of which is the emergence of online rental-by-mail (or now rental-by-download) services like NetFlix. I mean, why rent from Blockbuster when you could keep a (certain quantity of) NetFlix video as long as you want and rent as many movies as you want within a month for a set fee.

Well now the greedy bastards at 20th Fox Home Entertainment plan to launch a DVD program that creates two classes of DVD movies. One is a premium retail version that contains extras; the second is a stripped-down version for rentals. "Slumdog's" rental DVD, for instance, carries only the movie and some trailers. The retail version has special features added including deleted scenes and commentaries.

An industry representative said, "The main thing is that studios have to add value to get customers to buy and they aren't buying. Numbers have been falling through the floor."

Well now they're not likely to rent either. Hey movie industry! Want more people to buy DVD movies? Lower the prices! All this will do is motivate more people to....... you guessed it - download more pirated content. Dumb-asses.