Tuesday, February 10, 2009

Some companies are starting to get it, but miss the point

Customer buys service. Customer is majorly (not a real word - I know) disappointed. Customer blogs about it. Customer wants money back. Service provider says - "not until you delete that blog post".

It seems that some companies are starting to understand the power of blogs, but are obviously missing the point. When you find out people are writing about your bad service, the way forward isn't to threaten the customer. It's to improve your customer service.

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