Am I the only one who finds this insulting?

A new series on Playboy TV is based on the notion that "boys love their toys" and will pit girls against gadgets. On Gadget or the Girl, guys choose between a weekend getaway with a girl of their choice or a surprise high-tech gadget, ranging from plasma TVs to arcade game machines. Each episode will feature a guy being introduced to three women and picking two to go on a date, then choose one girl to be his solo companion for the evening. After a few hours, he has to decide if he wants the weekend getaway with the girl, or take home the secret gadget (revealed after the decision is made). If the girl convinces the guy to pick her, she gets a prize.