Thursday, February 14, 2008

Excess packaging - another pet peeve of mine

I think it's time for the public at large to focus on excessive packaging. It's one thing to package something in a manner that helps protect the contents, but it's another when the packaging only serves the purpose of marketing or as a security measure to prevent theft of the item from a store.

I recently bought a few things that were packaged rather excessively. One example is a memory stick. The plastic that surrounded the item was at least 5 to 10 times the size of the item itself. They don't make it easy to open this plastic sarcophagus either, requiring a sharp blade and determined concentration to cut open the plastic while avoiding damaging the product inside. A CD that was recently sent to me was shipped in a box big enough to hold a pair of work boots.

It's not all bad though. Kudos to Apple for how they packaged my MacBook. The way they efficiently fit everything into that tiny box was a work of art and thoughtful design.

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