When is a gift not really a gift?

If you had told me 3 years ago that there would exist a social networking site where you could, for a dollar, buy tiny pictures of gifts to give to your friends on said social networking site, I would have said, "Gimme a break - nobody would be dumb enough to fall for that crap and actually buy a picture of a gift for someone".

But alas it has come true. It's bad enough we've fallen for this overt example of highway robbery, but to make matters worse, they even have the gall to act like some of these 'gifts' are 'limited edition' and are in short supply. Is this what it's come to?