The only thing a sensible person can do is wait it out

One of the funnier tongue-in-cheek articles I've read this year: Rotation Of Earth Plunges Entire North American Continent Into Darkness.

Excerpt:
Businesses have shut their doors, banks are closed across the nation, all major stock exchanges have suspended trading, and manufacturing in many sectors has ceased.

Some television stations have halted broadcasting altogether, for reasons not immediately understood.