If you haven't had the chance, you might want to watch the new Sony Bravia ad. It's the one where they rigged an apartment complex to explode coloured paint - kinda like the water fountain display in front of the Bellagio in Vegas. It's............... nice. Is it effective use of advertising? I'm still trying to decide.
You know Sony..... if you put all the money you spend on advertising into subsidizing your product to make it more affordable....... I would suggest that you could make more money, because you'd be selling more stuff. We all know you make great gear, the problem is - we can't afford it!
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