Who you callin' stuck up.......?

While trailing Darlene through a local drug store's hair product aisle, I tried to take in the sheer endless variety of greases, gunks, goops and gels that are available. One line of product stood out. Not just because of its colour scheme, but the name. The brand is Stiff @#!%. So my first obvious question is - what does the @#!% stand for? Is it a generic curse? Is it the four letter word beginning with "F"? Or is it something else?

Then I continued to read the labels and noticed that each specific product type had its own subtitle. Names such as Grip It; Stuck Up; Grab; Phat Head; Whacked Out; etc. OK............ I guess the marketing people at Stiff @#!% didn't get any points for subtlety.