Where's the common sense?

Here's what happens when business becomes over-regulated by a government entity:

I got my phone bill in the mail today. Enclosed with the bill was a notice from the company. It stated that based on an initiative by the Canadian Radio-television and Telecommunications Commission (CRTC) regarding Quality of Service Indicators, the company had not met performance targets in the area of trouble reports and repair appointments, particularly in rural areas. This genius plan by the CRTC looks at the service quality results and calculates a credit to be refunded back to clients. Everyone with a phone line (from this company) gets the credit. This year's refund? $0.76

Now, I'm not the smartest person in the world, but here's what I'm thinking. The service quality issues seemed more focused on rural support than urban support. I'm going to take a wild guess and imagine that the company in question has about 5 million customers (with land line phone lines). Multiply that by $0.76 and you're looking at a rebate totaling about $3.8 million. Considering that the rural customer bore the brunt of the service flaw, why does everyone get the credit? Wouldn't the almost $4 million be better spent on solutions to improve the quality of service in rural areas (like hiring more people) than handing out an insulting and completely useless $0.76?