You may have heard the new term Web 2.0.
Many Web 2.0 websites assert priority to their visual design and aesthetics [1][2], with the intention of providing a clear, well-organized and visually appealing site. Common design techniques include:
* Gradient backgrounds
* Large colorful icons, often with reflections and drop shadows
* Large text (especially in comparison with the emphasis on very small text in earlier designs)
* Diagonal hatch backgrounds
* Glossy three-dimensional elements
* Apparently random highlights and call-outs in text
Well, some people are having fun re-designing known logos using Web 2.0 aesthetics. Some of my faves are pictured here.
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