Can't we just show the world we can get along?

I'm stupified by the dispute that sprung up over Hans Island, a 1.3 square kilometre artic dot that Denmark and Canada are both laying claim to between Ellesmere island and Greenland. Some beer company needs to upstage the politicos and hold a contest where the winners (from both Canada and Denmark) get to be transported up to the island where they will participate in this nifty summer rave under the midnite sun. I can see the video clips now, "We shouldn't fight over Hans! It belongs to both of us! Let's party!" [thick Danish accent imagined]

Call me naive, but if I was Prime Minister, I would try to find a way so that we could both own it. I mean seriously - nobody lives there. It's basically several million tonnes of rock more important than a freaking iceberg. Am I missing something?