I was wondering when advertisers might risk ditching the "100lb-models-as-normal-women" portrayal and start using "real" women. Looks like Dove is steering in that direction with their "Real Women have Real Curves" campaign. But I think we'd agree that these women are still on the "model" side of average. Oh well.............baby steps, I guess.
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Wednesday, September 21, 2005
Next: Real Teens have Real Pimples
I was wondering when advertisers might risk ditching the "100lb-models-as-normal-women" portrayal and start using "real" women. Looks like Dove is steering in that direction with their "Real Women have Real Curves" campaign. But I think we'd agree that these women are still on the "model" side of average. Oh well.............baby steps, I guess.
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