I'm sure by now you've all heard the story about Oprah's season opener, where she gave 276 Pontiac G6 cars to the audience. Now granted that's pretty generous of her, but even more so for Pontiac. They would have had to pay $70,000 for a 30 second spot on Oprah. Instead, they got $8.4 million worth of advertising over half the show's length.
Now that's a good deal.
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