Kellogg's UK has responded to concerns about childhood obesity by reducing the sugar content in Frosted Flakes from 38% to 25%. Kellogg's said that cutting the sugar further would make the cereal unpalatable. Kellogg's also announced that it was revising its strategy for marketing to children to make it more 'socially responsible'.
Ouch....
Sorry, that was me falling off the chair from laughing so hard...
"Now kids - eating too much sugar is bad for you...............so switch to these new improved Frosted Flakes................only one quarter sugar!
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