There is an Irish restaurant chain called Supermacs that has opened around 100 outlets in Ireland since 1978. Recently, McDonald's decided that this small chain that never even left Ireland needed to be taught a lesson and sued them on the basis that "Supermacs" infringes on the Big Mac name. Which of course, is ridiculous.
Well, McDonald's lost the case, because, of course they did. They never had a case to begin with. As a result, McDonald's lost the rights to the term "Big Mac" in the EU.
And that's why Burger King of Sweden gets to troll them like this with no legal repercussions.
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