A new vehicle co-op that uses vehicles from owners

The idea - rent cars from real people who aren't using theirs at the moment. Got a pickup truck? No doubt someone would be willing to pay $6 per hour to use it. Insurance is covered by a blanket policy as part of membership in Getaround. You even get to rate the vehicle owner and their vehicle for service. Bookings and making your vehicle available for rentals can be done via the web or on an iPhone.

Their mantra:

Car owners invest huge amounts of time and money into an asset they barely use. Cars are driven only 8% of the time, while potential drivers walk past block after block of underutilized cars. We are here to connect the dots... to help people get around.

Now that's smart.