I don't think there's any other industry on the planet that dresses up their products like beauty products. I mean you can't call this stuff by their origianl names anymore. It's not just mascara - it's ElongEX, with a Super Traxion Brush. It's not just skin cream - it's Nightly Renewal Cream with high potency Retinol-AHA complex with age-fighting DMAE. It's not just hair colour - it's a multi-patented formula with pure colour and micro-minerals. 'Cause you know - impure colour would be bad! Seriously ladies - are you buying this stuff? I mean - I know you are 'buying' this stuff, but are the gimmicky names working?
If Darlene sent me to the store for some daywear plus multiprotection anti-oxidant moisturizer spf15 sheer tint release formula, I think I'd lose it (laughter).
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