- When you take my money for popcorn, at least I’m getting a tasty treat
- When you take my cash at the box office, I’m getting to come in to watch the movie
- When you take my time for commercials on TV, I’m getting a “free” TV show out of it
But what are we getting for our time with commercials in movie theaters? When the ad says “Movie starts at 7pm” and I’m in my seat (that I paid admission for) at 7pm, it’s time for you to start giving me what I paid you for… the movie. If you want to show me commercials, fine… give me the movie for free then.